FOR COMEDY CLUBS
Be the Voice of Best Joke Wins for Your Region
Cohort-Based Group Attendance
Where audiences arrive together
At the centre of Best Joke Wins is cohort-based group attendance. Comedy fans are connected in small, focused groups based on city and shared taste, and are invited to attend live shows together. This shifts attendance from an individual decision to a social one, making it easier for people to commit and far more likely that they actually turn up.
These groups don’t form at the point of ticket purchase. They already exist. Fans spend time together on the platform watching comedy content, taking part in humour-based activities, and talking about the craft. By the time a show is presented, the group has familiarity and momentum. Going to a gig feels like a shared plan, not a leap of faith.
For clubs, this results in audiences who arrive together, engage with the room, and stay for the full show. It lowers the barrier for first-time or hesitant attendees and increases the likelihood of repeat visits. There is no change required to ticketing, programming, or promotion. Best Joke Wins simply delivers socially connected groups into live spaces, strengthening rooms and supporting long-term audience growth.
Clearer Signals on Emerging Comedians
Best Joke Wins gives clubs access to more meaningful insight into emerging comedians by observing how real audiences engage, not how algorithms amplify. Instead of relying on follower counts, viral clips, or surface-level metrics, the platform surfaces signals based on sustained attention and repeat interest from genuine comedy fans.
Because fans engage with comedy in small groups—watching showcases together, discussing material, and returning to comedians they connect with—it becomes easier to see which performers are building real traction. Patterns such as repeat viewing, group-led attendance, and ongoing discussion provide clubs with a clearer picture of which comedians resonate beyond a single clip or moment.
These signals are designed to support booking decisions, not replace curatorial judgement. They offer an additional layer of context when trialling new acts or tracking developing talent, grounded in behaviour that reflects how audiences actually show up in rooms. The result is greater confidence in programming emerging comedians who are already connecting with live audiences.
Direct Access to Engaged Comedy Audiences
Best Joke Wins gives clubs direct access to a concentrated audience of people who actively care about comedy. Unlike traditional social platforms—where promotion competes with unrelated content and attention is diluted by algorithms—Best Joke Wins places shows in front of fans who have explicitly opted in to discover live comedy in their city.
Because audiences on the platform are already engaged through shared viewing, discussion, and group participation, discovery happens in a focused, relevant context. Shows are not broadcast widely and unevenly; they are presented with intent to people who are far more likely to attend.
For clubs, this means clearer visibility without noise, and promotion that complements existing marketing rather than replacing it. Best Joke Wins functions as a targeted discovery layer, helping clubs reach the right people at the right time—those who are already socially primed to go out and attend live comedy together.
Ambassador Partnership: Shaping the Future of Comedy
Built with clubs, not algorithms
Best Joke Wins offers clubs the opportunity to act as ambassador partners—helping shape how the platform evolves and how live comedy is supported outside of algorithmic control. These partnerships recognise clubs not just as venues, but as cultural stewards with deep, practical insight into audiences, rooms, and the realities of programming.
Ambassador partners contribute perspective on audience behaviour, emerging talent, and the widening gap between online visibility and in-room success. This input helps guide platform decisions around discovery, engagement, and audience formation, ensuring the system is built in dialogue with the people who sustain live comedy on the ground.
This layer is entirely opt-in and deliberately limited. It is not a mass consultation or advisory board, but a small group of trusted partners helping to build a more resilient and cooperative comedy ecosystem—one where clubs, comedians, and audiences thrive beyond the constraints of feeds, trends, and attention metrics.
Join the movement
Stand Up and support us
This opportunity is limited to one club per city during launch.
Once assigned, Ambassador status is locked for the duration of our early phase.
If you want your club to lead, now is the time.